Skip to main content

French brand C’est Qui le Patron to become a label

by Futures Centre, Aug 7
1 minute read

The French brand C’est Qui le Patron (Who’s the Boss), which allows consumers to set prices for products, is to become a label and begin certifying other branded products.

1280

Launched in 2016, the brand empowers consumers through a brief, voluntary online questionnaire in which they attribute importance to different specifications, notably around the use of genetically modified ingredients, buying local and ensuring producers are properly remunerated. Each specification attributes a different price to their products which cumulatively forms a final price. The brand has enjoyed considerable success becoming the most successful new French brand in thirty years with its products available in major supermarkets nationwide.

Details

by Futures Centre Spotted 1283 signals

Have you spotted a signal of change?

Register to receive the latest from the Futures Centre.
Sign up

  • 0
  • 0
  • Share

Related signals

Our use of cookies

We use necessary cookies to make our site work. We'd also like to set optional analytics cookies to help us improve it. We won't set optional cookies unless you enable them. Using this tool will set a cookie on your device to remember your preferences.

For more detailed information about the cookies we use, see our Cookies page.

Necessary cookies

Necessary cookies enable core functionality such as security, network management, and accessibility. You may disable these by changing your browser settings, but this may affect how the website functions.

Analytics cookies

We'd like to set Google Analytics cookies to help us to improve our website by collecting and reporting information on how you use it. The cookies collect information in a way that does not directly identify anyone. For more information on how these cookies work, please see our 'Cookies page'.

>