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French brand C’est Qui le Patron to become a label

by Futures Centre, Aug 7
1 minute read

The French brand C’est Qui le Patron (Who’s the Boss), which allows consumers to set prices for products, is to become a label and begin certifying other branded products.


Launched in 2016, the brand empowers consumers through a brief, voluntary online questionnaire in which they attribute importance to different specifications, notably around the use of genetically modified ingredients, buying local and ensuring producers are properly remunerated. Each specification attributes a different price to their products which cumulatively forms a final price. The brand has enjoyed considerable success becoming the most successful new French brand in thirty years with its products available in major supermarkets nationwide.


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