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Plastic waste could beat price as top concern for British shoppers in 2030

by Futures Centre, Oct 2
1 minute read

New research by ThoughtWorks has found that the desire to reduce packaging and use more recyclable goods could become a top priority for British shoppers, even trumping price.

The findings are based on a survey of a representative sample of 2,000 adults who were asked to consider which issues would determine their food purchases in 2030. The report found that 62% of respondents said reducing plastic waste would be a number one issue and also reported increasing concern among consumers around issues of food waste, the origin of food, ethics in the supply chain and meat consumption.


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