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Uncle Ben’s using augmented reality to reveal rice supply chain

by Futures Centre, Apr 20
1 minute read

Uncle Ben’s Rice has partnered with the Blippar app to allow customers in France to scan their packet of basmati rice and learn about its supply chain journey, as well as the sustainability commitments made by the farmers who grew it. Blippar’s augmented reality technology and Transparency-One’s real-time supply chain data power the smart packaging, while the supplier certification data is collected and verified by SGS.

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