French brand Poulehouse offers shoppers fully “cruelty-free” eggs from organic and free-range hens allowed to live out their full natural lives (6+ years) rather than heading for the abattoir once they’re past their peak egg-laying days (around 18 months). The eggs cost one euro each, about twice the cost of an organic egg, which is enough to finance the hens’ “retirement” at the brand’s own farm.
Poulehouse is seeing plenty of demand for its eggs and is already available in a wide range of French supermarkets as well as supplying restaurants and bakeries.
We need to move fast towards healthy, sustainable diets that protect and restore our own and our planet’s health. Consumers increasingly expect good animal welfare to be part of that picture. Could this model offer a way forward for ethical egg production as part of a sustainable protein system? Could shining a light on conventional practices drive up consumer demand for cruelty-free options?
Poulehouse, la marque d’œufs qui sauvent les poules de l'abattoir, séduit la grande distribution https://www.novethic.fr/actualite/social/consommation/isr-rse/poulehouse-la-marque-d-ufs-qui-ne-tuent-pas-les-poules-seduit-la-grande-distribution-146244.html