OpenTaste.sg is a grocery delivery service that allows customers in Singapore to order fresh produce, meat and dairy directly from farms as far away as California and Australia, as well as tropical produce from closer markets such as Thailand, Philippines, Vietnam and Malaysia. OpenTaste’s online order management system allows them to cut several actors out of the supply chain, including the exporter, importer and broker, as well as a separate distributor. In traditional food supply chains, each of these actors means more product loading/unloading, increasing wastage related to time, temperature fluctuation and poor handling practices, as well as higher costs. According to their website, OpenTaste’s prices are up to 50% lower than supermarket prices, and take a big bite out of supply chain food wastage.
