This is more exciting to me than another investment in plant-based start-ups. Professional athletes have a lot of influence here and increasingly in the diet space – Tom Brady (NFL quarterback has his own cook book). A smart food manufacturer would sign these guys asap.
Kyrie Irving, Damian Lillard, Wilson Chandler, Al Jefferson, Garrett Temple, Enes Kanter, JaVale McGee and Jahlil Okafor have all made a switch to a vegan or vegetarian diet over the past year or so. “Been on more of a plant-based diet, getting away from the animals and all that,” Irving told ESPN during the preseason.