Ikea, the international furniture store, has opened up its first ever second hand furniture store. It is a change in – or expansion of – business model for Ikea. They have located the store in a shopping centre that is predominantly second hand.
This is part of a growing trend relating to the circular economy. For a while now, large brands have been getting behind the reuse of their products and turning it into a business. It has largely been growing in fashion, is this a sign that furniture brands are also waking up to the opportunity and need?