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Ikea enters the circular economy market

by Anna Warrington, Nov 4
1 minute read

Ikea, the international furniture store, has opened up its first ever second hand furniture store. It is a change in – or expansion of – business model for Ikea. They have located the store in a shopping centre that is predominantly second hand.

books on shelf - illustration for signal of change - Ikea enters circular economy on the Futures Centre

So what?

This is part of a growing trend relating to the circular economy. For a while now, large brands have been getting behind the reuse of their products and turning it into a business. It has largely been growing in fashion, is this a sign that furniture brands are also waking up to the opportunity and need?

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by Anna Warrington Spotted 1 signal

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