Fifty years ago, the New York Times published economist’s Milton Friedman’s article, which marked free-market capitalism as the way forward. Fast forwarding to today; COVID-19, an economic crisis, and uprisings calling for racial justice are shaping the political climate. Opinions are evolving, with many seeing capitalism as it currently functions as a system that is failing people and the planet. 

Imperative 21, a network that describes themselves as a ‘business-led network driving economic systems change,’ are calling for RESET; a redesign to our current economic system.

RESET’s three main objectives in summary;

• Interdependence; to ensure harmony between people, the environment and the economy.
• Justice; moving to social justice and equity, dismantling and deconstructing systemic injustices and racial inequality.
• Accounting for stakeholders; creating incentives to motivate businesses and investors to focus on social and environmental issues.

So what?

Imperative 21 is empowering the public to take control of their future, and harnessing social media to further and spread the movement. 

RESET is aims to provide a powerful, emotive and persuasive message, one that many people are beginning to feel and see. 

It relies on society as a whole to take back power from the corporations who are not addressing environmental or social issues in their business models. 

Imperative 21 currently represent more than 70,000 businesses, and are ready to “support business and finance leaders, culture shifters, and policymakers who are ready to meet this moment with bold and meaningful action.”