On November 4, 2020 conservation leaders from around the world voted to embed behavior-centered approaches in conservation solutions.
Participating electronically, members of the International Union for Conservation of Nature’s World Conservation Congress (IUCN WCC) adopted a Rare-sponsored resolution calling on members to “address conservation as a behavioral challenge.”
So what?
Traditional environmental sustainability toolkits consist of laws and regulations, financial incentives, and awareness campaigns. While these are undoubtedly important and often effective tools, including behavioral approaches will expand our toolbox and make conservation campaigns more effective and long-lasting.
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