The pandemic has definitely redefined what ‘normal’ looks like, as people rethink their priorities in a bid “to lead less lucrative but more fulfilling lives.”
![person clicking Apple Watch smartwatch](https://www.thefuturescentre.org/wp-content/uploads/2021/11/rcowmc8qf8a-1280x500.jpg)
So what?
This cohort are often coined ‘time millionaires’, and focus on the time they can spend on leisure and not from working relentless hours. Whilst the concept is a very privileged notion, the popularity of it certainly highlights a new trend in working patterns and culture that could be the start of a long-term shift.
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