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Fashion brand asks women to buy less for a ‘lean closet’

by Futures Centre, Oct 27
1 minute read

Cuyana is a clothing brand that plans to scale by asking women to buy fewer things, paving the way for a nascent “lean closet” movement. It makes high-quality goods available at lower prices. The brand is pushing back against the excessive, thoughtless shopping that is promoted by brands that churn out $2 T-shirts and $5 jeans. Will minimalism be the next trend? 


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