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ASDA’s autism-friendly ‘quiet hour’: A step towards customer inclusivity

by Futures Centre, Aug 15
1 minute read

Asda, a UK supermarket giant, has trialled a ‘quiet hour’ in one of its superstores in an attempt to create a comfortable shopping environment for its autistic and disabled shoppers. The branch opened an hour early with its staff greeting and ushering customers into a store that had temporarily suspended escalators, music and display TVs.

Raquel Camargo Shh

This quiet hour was designed specifically to reduce the sensory over-stimulation usually encountered in modern day shopping experiences, which disorientate and confuse those who suffer from certain impairments. Asda has strived to make what many take for granted as a seemingly mundane, basic every-day task, more bearable for those who struggle.

The feedback Asda received from participating families and individuals was wholly positive and as a result, the same initiative has been adopted by a further eight shops in the same Manchester shopping centre.

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