Alongside the entirety of London fashion week this year, British luxury brand Burberry has opted to eliminate fur from its lineup. The growing list of clothing brands who’ve chosen a fur-free future includes many other icons of the industry like Armani, Ralph Lauren, and Gucci among others. In a statement about Burberry’s decision, CEO of the International Fur Federation (IFF) Mark Oaten maintained that, “Substituting natural fur with plastic petroleum-based materials, like fake fur, is in no shape or form neither luxury nor responsible and sustainable.” While both fur and petroleum-based fake furs produce ecological impact, the comprehensive list of fur-free clothing brands in all market segments suggests a clear industry shift away from the use of fur.
