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Burberry joins the growing list of fur-free luxury brands

by Futures Centre, Oct 23
1 minute read

Alongside the entirety of London fashion week this year, British luxury brand Burberry has opted to eliminate fur from its lineup.  The growing list of clothing brands who’ve chosen a fur-free future includes many other icons of the industry like Armani, Ralph Lauren, and Gucci among others. In a statement about Burberry’s decision,  CEO of the International Fur Federation (IFF) Mark Oaten maintained that, “Substituting natural fur with plastic petroleum-based materials, like fake fur, is in no shape or form neither luxury nor responsible and sustainable.” While both fur and petroleum-based fake furs produce ecological impact, the comprehensive list of fur-free clothing brands in all market segments suggests a clear industry shift away from the use of fur.

Fashion Runway - Wikimedia

 

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