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Zalando follows in the footsteps of other clothing brands to offer repair service

by Mareyah Bhatti, Nov 8
1 minute read

Zalando is offering a repair and cleaning service for its clothing and shoes in an attempt to motivate consumers to be more sustainable, and discourage fast fashion practices.

person holding pin using right hand and red mesh cloth using left hand

So what?

The head of Zalando, Robert Gentz, hopes for new fashion business models within the next decade to move the industry away from fast fashion, and towards more sustainable and eco-friendly practices and products.

Zalando is not the only clothing brand offering such a service, but this could be a sign that these environmentally friendly practices are increasing in availability. This demonstrates a drive to shift consumer mindset and behaviour, whilst simultaneously re-shaping the brand’s business model to be more sustainable.

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by Mareyah Bhatti Spotted 21 signals

Focus areas: Food & nutrition, Climate change, Health

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