Zalando is offering a repair and cleaning service for its clothing and shoes in an attempt to motivate consumers to be more sustainable, and discourage fast fashion practices.
![person holding pin using right hand and red mesh cloth using left hand](https://www.thefuturescentre.org/wp-content/uploads/2021/11/zgmmjar9b20-1280x500.jpg)
So what?
The head of Zalando, Robert Gentz, hopes for new fashion business models within the next decade to move the industry away from fast fashion, and towards more sustainable and eco-friendly practices and products.
Zalando is not the only clothing brand offering such a service, but this could be a sign that these environmentally friendly practices are increasing in availability. This demonstrates a drive to shift consumer mindset and behaviour, whilst simultaneously re-shaping the brand’s business model to be more sustainable.
Join discussion