Selfridges, the iconic department store on Oxford Street, London, is changing the way it sells its clothes. Rather than have separate men and women’s departments, it will instead have three floors of unisex clothing, offering a space for customers to shop without “limitations or stereotypes”. The store is also launching five unisex fashion collections and will be presenting mixed-gender beauty products and accessories.
Acccording to the Daily Mail, the store is responding to evidence that shoppers “no longer want to be defined or limited by their gender as to what they can wear. Instead they are able to shop for unisex or ‘agender’ clothing”.
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