Gap recently unveiled a new pilot app called the DressingRoom, which lets customers ‘try on’ clothes in an augmented reality experience. Users can try on the piece of clothing from anywhere on a Google Tango-enabled device. To use it, shoppers simply select a Gap style, choose their body type and a digital mannequin appears wearing the garment. Customers will have the ability to move the avatar around to see how the clothing looks from different angles, and to buy the garment from within the app.
Gap Dressing Room AR APP By Avametric from Ari Bloom on Vimeo.
