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Ford moves into an electric future

by Mitch Groves, Jun 22
1 minute read

Ford’s recently announced all electric pickup, the F-150 Lighting, secured 44, 500 reservations within 48 hours of its release. The car’s relative affordability, with a starting price of $39,974, surprised many in the industry.

closeup photo of brown Ford vehicle

So what?

Electric vehicles have been struggling to penetrate into the US’ car market, with EV’s only making up 2.3% of sales in 2020. Ford’s F-series has been America’s best selling vehicle for the past 50 years, and the release of F-150 Lighting could signal the start of the mainstreaming of EVs in America.



  • Location: United States
  • Topic: Climate changeEnergyTransport
  • Other Tags: Electric Vehicles
by Mitch Groves Spotted 15 signals

Masters student exploring ideas around climate change

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