Skip to main content

GMC revamps Hummer brand, launches EV ‘super truck’

by Jordan McKay, Oct 21
1 minute read

Following announcements from Tesla, Ford, Rivian, and others, GMC joins the full size electric pickup truck race in the US with its Hummer EV. Slated for a 2022 launch, the truck marks a step change in the electrification of the US private vehicle mix, as pick-up trucks are the largest private vehicle market in the nation and represent a wider consumer base than cars and luxury cars.

black mercedes benz car on road during night time

So what?

Hummer, a brand of the United States’ largest auto manufacturer – GMC, is entering the electric full-size truck segment in the US. This signals that US manufacturers are serious about electrification, as trucks represent their largest profit group, with highest numebers sold and largest profit-margin per unit. Ford, Rivian, and Tesla have also announced forthcoming EV trucks, indicating a competitive landscape for a new kind of EV consumer group.



by Jordan McKay Spotted 43 signals

I help organisations anticipate change, set and achieve sustainability objectives and act strategically to create the future they want. I value creating collaboratively, designing ambitiously, and communicating frankly.

Focus areas: The future of mobility, Technology, Transport, Circular economy, Biodiversity

Have you spotted a signal of change?

Register to receive the latest from the Futures Centre.
Sign up

  • 0
  • Share

Join discussion

Related signals

Our use of cookies

We use necessary cookies to make our site work. We'd also like to set optional analytics cookies to help us improve it. We won't set optional cookies unless you enable them. Using this tool will set a cookie on your device to remember your preferences.

For more detailed information about the cookies we use, see our Cookies page.

Necessary cookies

Necessary cookies enable core functionality such as security, network management, and accessibility. You may disable these by changing your browser settings, but this may affect how the website functions.

Analytics cookies

We'd like to set Google Analytics cookies to help us to improve our website by collecting and reporting information on how you use it. The cookies collect information in a way that does not directly identify anyone. For more information on how these cookies work, please see our 'Cookies page'.