Following announcements from Tesla, Ford, Rivian, and others, GMC joins the full size electric pickup truck race in the US with its Hummer EV. Slated for a 2022 launch, the truck marks a step change in the electrification of the US private vehicle mix, as pick-up trucks are the largest private vehicle market in the nation and represent a wider consumer base than cars and luxury cars.
So what?
Hummer, a brand of the United States’ largest auto manufacturer – GMC, is entering the electric full-size truck segment in the US. This signals that US manufacturers are serious about electrification, as trucks represent their largest profit group, with highest numebers sold and largest profit-margin per unit. Ford, Rivian, and Tesla have also announced forthcoming EV trucks, indicating a competitive landscape for a new kind of EV consumer group.
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