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Shiseido and Microsoft trial make-up filter for women on video conferences

by Futures Centre, Dec 4
1 minute read

The Japanese cosmetic giant Shiseido has partnered with Microsoft Japan and Skype For Business to create ‘Telebeauty’: an augmented reality app that applies virtual make-up to a teleconference user’s video image. 

“Women use the app by selecting one of four palettes: natural, trend, cool, or pretty, before entering the teleconference call. The app then scans the user’s face and adjusts her skin tone, superimposing a kind of digital beauty balm that blurs pores, dark spots, and pimples. It also adds blush, lipstick, and eye makeup.”


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