Skip to main content

Seventh Generation donates national ad time to Youth Climate Strike

by Futures Centre, Sep 19
1 minute read

During the week of 16 September, cleaning company Seventh Generation donated its entire six-figure national advertising airtime to increase awareness over the Youth Climate Strike, rather than plugging its laundry detergent.


This was to coincide with the Climate Strike of 20 September, with millions of people planning to walk out of school and work to demand bolder action to mitigate our climate crisis.

Seventh Generation CEO Joey Bergstein explains: “As we listen to the voices of the next generation, what’s been very clear to us is that we need to take action.” The company also gave all employees across 30 countries the day off to participate in the Strike, and devoted Seventh Generation’s social media to the Global Youth Climate Strike for the week. 


by Futures Centre Spotted 1994 signals

Have you spotted a signal of change?

Register to receive the latest from the Futures Centre.
Sign up

  • 0
  • Share

Related signals

Our use of cookies

We use necessary cookies to make our site work. We'd also like to set optional analytics cookies to help us improve it. We won't set optional cookies unless you enable them. Using this tool will set a cookie on your device to remember your preferences.

For more detailed information about the cookies we use, see our Cookies page.

Necessary cookies

Necessary cookies enable core functionality such as security, network management, and accessibility. You may disable these by changing your browser settings, but this may affect how the website functions.

Analytics cookies

We'd like to set Google Analytics cookies to help us to improve our website by collecting and reporting information on how you use it. The cookies collect information in a way that does not directly identify anyone. For more information on how these cookies work, please see our 'Cookies page'.