Sport is supported by multi-million dollar sponsorship deals, often from high-carbon polluters as highlighted in a new report “Sweat and Oil”. From kit sponsors to stadium naming rights, many brands associated with sport are from oil and gas companies, airlines and motoring firms. With many sports clubs pledging climate action, sponsorship deals with high polluters question the credibility of their intentions and risk their reputations.
So what?
As campaigners call for an end to partnerships that are deemed detrimental to the health of the planet and its people, high-carbon sponsorship is being labelled as the “new tobacco”. This reveals the extent to which the climate crisis is now pervading mainstream thinking and everyday life. Could this signal the beginning of the end for advertising and product placement of high polluting goods and services?
Sources
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Sport urged to drop high carbon sponsors https://www.bbc.co.uk/sport/56472720 -
'Floating on a sea of high carbon sponsorship': Sports bodies urged to cut ties with polluting sectors https://www.businessgreen.com/news/4028812/floating-sea-carbon-sponsorship-sports-bodies-urged-cut-ties-polluting-sectors
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