Pokémon Go, the world’s first free, location-based, augmented reality game, launched in July to much fanfare. Players around the world quickly started playing the game and it has been downloaded over 75 million times. The game is seen as groundbreaking as it is the first augmented reality for a mainstream audience and doesn’t require special equipment. Players must use their smartphones to move around in the physical world and interact with their surroundings in order to play the game. Pokémon Go has been praised for making people more active, but also criticized for making players unaware to the dangers in their environment.
Have you spotted a signal of change?