Skip to main content

H&M recognised “weather conditions” as key sales risk in annual report

by Futures Centre, May 16
1 minute read

Conversations on sustainable fashion tend to focus on socially and environmentally responsible practices by fashion brands, in response to customer and consumer expectations. The direct impacts of climate change on business and financial performance are given less attention. In its 2017 annual report, H&M group formally recognised “weather conditions” as a key risk to the operating performance of the group, particularly affecting sales: 


“The H&M group’s products are purchased for sale based on normal weather patterns. Deviations from normal weather conditions affect sales. This is particularly true at the transition between two seasons, such as the transition from summer to autumn or from autumn to winter. If the autumn is warmer than usual it may have a negative effect on sales of weather-related garments in particular, such as outerwear and chunky knitwear.” (Page 66, H&M Annual Report 2017) 


by Futures Centre Spotted 1994 signals

Have you spotted a signal of change?

Register to receive the latest from the Futures Centre.
Sign up

  • 0
  • Share

Related signals

Our use of cookies

We use necessary cookies to make our site work. We'd also like to set optional analytics cookies to help us improve it. We won't set optional cookies unless you enable them. Using this tool will set a cookie on your device to remember your preferences.

For more detailed information about the cookies we use, see our Cookies page.

Necessary cookies

Necessary cookies enable core functionality such as security, network management, and accessibility. You may disable these by changing your browser settings, but this may affect how the website functions.

Analytics cookies

We'd like to set Google Analytics cookies to help us to improve our website by collecting and reporting information on how you use it. The cookies collect information in a way that does not directly identify anyone. For more information on how these cookies work, please see our 'Cookies page'.