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Gordon’s Gin times half-price G&Ts with train delays

by Futures Centre, Mar 19
1 minute read

Gin brand Gordon’s has started granting commuters impacted by train delays with free or half-price gin and tonics in the UK. When there are significant delays and enough tweets using the hashtag #YayDelay, the campaign’s algorithm activates the offer during the evening rush hour. Gordon’s initiative debuted this month at London’s Waterloo station, but will be implemented at other locations throughout 2018. 

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