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Brazilian start-up aims to fight childhood obesity

by Futures Centre, Nov 16
2 minutes read

A new platform in Brazil enables parents to track their children’s eating habits in school snack bars and cafeterias. The platform was developed by the company called Nutrebem and launched in 2014.

brazilian start up FC

It operates through self-service totems which are currently present in 38 private schools in Brazil, reaching 38,000 students in three major cities: Rio, Sao Paulo and Belo Horizonte. At present there are 5,000 active users.

When schools sign up with Nutrebem, children receive plastic debit cards, which their parents preload with funds. Parents can specify any food allergies or other purchasing restrictions. At school students sign onto a tablet-style touch screen with a password and then choose their preferred food.

With the collected information, the company generates personalized nutritional reports for both parents and schools about students’ food choices and the percentage of nutritional offerings. The company is currently testing out a mobile phone app for students to track their own eating habits and make purchases.

The company is not removing all processed and sugary snack foods. According to Henrique Mendes, Jr., Nutrebem’s Chief Executive, students can encounter those products outside of school, thus they need to learn how to make their own healthier choices.

To date, the scheme is limited to children in private schools, however, once the success of the program is proved, the company is planning to expand to public schools. It also aims to provide schools with nutritional consulting, which will be free of charge for the first year. The hope is that schools will see the value of the analytics they offer and want to sign up in the second year.

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