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81% of companies predict a rise in workforce activism

by Futures Centre, Jan 27
1 minute read

A survey of 375 C-suite executives – at companies with more than 1,000 employees and upwards of £250 million in annual sales volume – across the US, UK, Europe, Middle East, Africa, Asia and Australia, found that 81% anticipate a rise in workforce activism in the next three to five years. ‘Activism’ is defined by the Cambridge English Dictionary as “the use of direct and noticeable action to achieve a result”. The findings are published by Herbert Smith Freehills in its report ‘Future of Work’.
So what?

For corporations, the rise in activism could present a threat in terms of both reputational risk and productivity. However, 50% of those surveyed welcome it as a positive force for change.

Activism reflects an engaged and values-led workforce interested in the wellbeing of its community and/or environment. There could be a correlation between a workforce where opinions are freely expressed and the capacity to embrace new and alternative ideas, unlocking innovation.

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