Waitrose is releasing a new range of premium chicken fed on a diet rich in omega 3, from kelp and seaweed, developed in partnership with chicken supplier Moy Park and feed specialist Devenish Nutrition. The retail giant claims the nutritional benefits of the chicken are enhanced, while the taste of the meat is unaffected.
A poll of 700 US consumers by Nielsen Perishables Group found that 79% expressed interest in chicken enriched with Omega-3 fatty acids, and 58% were willing to pay more for it.
