Businesses are switching production to assist in the Covid-19 response effort – perfume house LVMH has switched to hand sanitiser production, Diageo is donating alcohol stocks, fashion brands like Hedley & Bennett and Christian Siriano are switching to mask production, and specialist engineers like RollsRoyce are being called on to switch to ventilator production.
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So what?
While not all these switches may end up being successful, the agility being developed is likely to be a critical ongoing feature of successful businesses in a future post-Covid crisis world, where we will still need to effect a rapid zero carbon transition and deal with ongoing climate-related shocks.
Signal spotter: Joy Green