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KFC first UK fast food chain to commit to European chicken welfare standards

by Futures Centre, Jul 17
2 minutes read

KFC has become the first fast food chain in the UK to commit to the new European welfare standards that aim to improve conditions in the large scale poultry-production industry. Paula MacKenzie, general manager of KFC UK & Ireland, said, “… we’re adding our voice to the campaign and encouraging others to do the same – because to inspire real change and provoke meaningful action, we need the industry to move with us.”

KFC fries and chicken lot

The new “European chicken commitment” is in line with the EU’s long withstanding commitment towards animal welfare. Across Europe, 28 organisations have signed the agreement that covers certain requirements for all fresh, frozen, and processed chicken in the supply chain, to be met by their suppliers by 2026 including:

  • Comply with all EU animal welfare laws and regulations, regardless of the country of production.
  • Reduce stocking density to give birds more space in barns
  • Adopt breeds that demonstrate higher welfare outcomes
  • Meet improved environmental standards by investing in environmental “enrichment” which includes providing perches, pecking objects such as straw and vegetables, natural light, usable perch space, improved air quality, and no cages or multi-tier systems
  • Adopt controlled atmosphere stunning or effective electrical stunning without live inversion.
  • Demonstrate compliance with the above standards via third-party auditing and annual public reporting on progress towards this commitment.


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