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Farmer Income Lab to focus on strategic sourcing and engagement with smallholder farmers

by Futures Centre, Jan 20
1 minute read

In regards to community-centred innovation labs, Mars initiated the Farmer Income Lab (FIL) to focus on strategic sourcing and engagement with smallholder farmers. By understanding their diverse needs and obstacles, companies can create tailored initiatives that align with corporate objectives and uplift these farmers. The ‘Farmer Segmentation’ concept offers guidance on effectively supporting smallholders in global supply chains.

man in white dress shirt and blue denim jeans walking on pathway during daytime

So what?

It highlights the initial steps and real-world instances where segmentation enhances both business outcomes and the well-being of smallholder communities.



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