In regards to community-centred innovation labs, Mars initiated the Farmer Income Lab (FIL) to focus on strategic sourcing and engagement with smallholder farmers. By understanding their diverse needs and obstacles, companies can create tailored initiatives that align with corporate objectives and uplift these farmers. The ‘Farmer Segmentation’ concept offers guidance on effectively supporting smallholders in global supply chains.
So what?
It highlights the initial steps and real-world instances where segmentation enhances both business outcomes and the well-being of smallholder communities.
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