Skip to main content

Cows join the metaverse to improve milk production

by Mareyah Bhatti, Jan 17
1 minute read

The metaverse has extended to the animal population, with cows being given their own VR headset to improve milk production.

two black-and-white dairy cows looking on white bottles

A rancher in Turkey, Izzet Kocak, argued that extreme cold in winter forces cows inside but with the help of VR he can trick them into thinking they’re in an idyllic natural setting. This improves a cow’s mood and has a positive effect on their milk output.

So what?

Whilst the headset has the desired impact on milk production, the ethical and moral dilemma of tricking animals to believe an idyllic lie to benefit human consumption remains.

Unlike in people, there is no way to measure the impact technology has on animals – especially those that are sharply bought back to reality when their headset is removed.

There are no records of other animals joining the metaverse, but if it has economic benefits for ranchers could we see other farm animals wearing the technology?



by Mareyah Bhatti Spotted 60 signals

Focus areas: Food & nutrition, Climate change, Health

Have you spotted a signal of change?

Register to receive the latest from the Futures Centre.
Sign up

  • 0
  • Share

Join discussion

Related signals

Our use of cookies

We use necessary cookies to make our site work. We'd also like to set optional analytics cookies to help us improve it. We won't set optional cookies unless you enable them. Using this tool will set a cookie on your device to remember your preferences.

For more detailed information about the cookies we use, see our Cookies page.

Necessary cookies

Necessary cookies enable core functionality such as security, network management, and accessibility. You may disable these by changing your browser settings, but this may affect how the website functions.

Analytics cookies

We'd like to set Google Analytics cookies to help us to improve our website by collecting and reporting information on how you use it. The cookies collect information in a way that does not directly identify anyone. For more information on how these cookies work, please see our 'Cookies page'.