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Chinese variety show supports SDGs to 500 million audience

by Futures Centre, May 16
1 minute read

The Sustainable Development Goals (SDGs) were featured prominently in popular Chinese variety show “Keep Running”, which is watched by millions in China and beyond. As part of the programme, they were set a challenge: to prepare and deliver a speech about one or two of the Goals in English. The seven film, TV and singing stars, have a combined social media following of more than 500 million people, on the Chinese platform Weibo and also on Instagram.

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The celebrities gave their speeches on Goals 3, 4, 6, 7, 9, 13 and 17. The only woman member among the group, Angelababy, in her speech about Goal 3, mentioned UNODC’s Youth Crime Prevention through Sports initiative under the Doha Declaration. She called for the use of sport to help young people develop life skills, strengthen social inclusion, and stay away from violence, crime and drugs while having fun.

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