The Protein Challenge 2040

A hub for those with a stake in protein production and consumption to track innovations and discuss their implications.

How can we meet demand for protein within environmental limits? This is one of the biggest challenges for the global food system this century. Demand is expected to grow significantly with the global population on course for over 9 billion by 2050. At the same time, increasing incomes are leading in a shift in diets towards meat, with a higher environmental footprint. Then there’s pressure on resources such as land and water, the impacts of climate change, and the need to value ecosystems, and recognise our dependence upon them. Protein is also critical for human health. It provides essential amino acids and a range of important micro-nutrients. Yet there are vast inequalities in protein intake in the world.

This hub gives those with a stake in protein production and consumption a platform to track change, discuss the implications and keep up with innovations. It’s part of The Protein Challenge 2040 - a consortium of organisations convened by Forum for the Future, and including the World Wildlife Fund (WWF), Evonik, the Global Alliance for Improved Nutrition (GAIN), Firmenich, Hersheys, Quorn, Target, Volac and Waitrose. This is the first time that the animal, plant and novel protein industries are working together on a global level to explore how we balance supply and demand of protein for a growing population, in a way which is affordable, healthy and good for the environment. We don’t have the answers, but we’re looking. Join us!

A hub for those with a stake in protein production and consumption to track innovations and discuss their implications.

How can we meet demand for protein within environmental limits? This is one of the biggest challenges for the global food system this century. Demand is expected to grow significantly with the global population on course for over 9 billion by 2050. At the same time, increasing incomes are leading in a shift in diets towards meat, with a higher environmental footprint. Then there’s pressure on resources such as land and water, the impacts of climate change, and the need to value ecosystems, and recognise our dependence upon them. Protein is also critical for human health. It provides essential amino acids and a range of important micro-nutrients. Yet there are vast inequalities in protein intake in the world.

This hub gives those with a stake in protein production and consumption a platform to track change, discuss the implications and keep up with innovations. It’s part of The Protein Challenge 2040 - a consortium of organisations convened by Forum for the Future, and including the World Wildlife Fund (WWF), Evonik, the Global Alliance for Improved Nutrition (GAIN), Firmenich, Hersheys, Quorn, Target, Volac and Waitrose. This is the first time that the animal, plant and novel protein industries are working together on a global level to explore how we balance supply and demand of protein for a growing population, in a way which is affordable, healthy and good for the environment. We don’t have the answers, but we’re looking. Join us!

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