g.harding-rolls_24023
Latest from George
- ALL TYPES B
- Sensemaking [3]
- Signal of change [36]
J
The only bit missed, which is significant, is a national awareness raising campaign to educate rural farmers about the correct use of veterinary medicine and the dangers of antibiotic abuse. I’ve seen these sort of campaigns before and they really go to town with red banners and billboards everywhere, so the message tends to be quite effective and sink in. The scope in this case is limited to only 100 counties over the course of a year, but it’s a start!
