A website called “Not Amazon“, designed by a few passionate developers in Toronto, provides an alternative to Amazon by offering local Toronto-based options for shopping during COVID-19. It also allows users to submit their favorite businesses to be listed.
By creating a one-stop-shop for small local businesses, the platform caters to users who are interested in supporting small business in an easily accessible way and diversifies shopping options. Web directories like this could help small business gain exposure during the pandemic. This could also be an example of how small businesses collaborate in the future to compete with online retail giants like Amazon.