Ikea is calling for households to be a part of its latest joint venture, a collective energy switch that promises an exclusive 100% renewable electricity tariff. The retailer has joined forces with the “Big Clean Switch” campaign by using a collective switch to secure a cheaper green power tariff for the households that sign up. Those interested register their interest, before the Big Clean Switch negotiates the best deal with its green suppliers, at which point customers can choose whether or not to sign up to the tariff. The prices will be announced on 6th March.
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