Skip to main content

30% of fashion brands called out as green-washers

by Futures Centre, Mar 26
1 minute read

Fashion brands are increasingly being scrutinised to see if their claims of sustainability have any substance. Rank-a-brand recently (2014) did a study of 368 high profile fashion brands and concluded that 30% of them should be placed on ‘Greenwashing Alert’. Less than 10% of them were performing at a high level of follow-through on their sustainability plans. Implementation of fair labour conditions was particularly weak and opaque, with just 7% publishing lists of their direct suppliers.


Image: Cajsa Lilliehook / Flickr


  • Other Tags:
by Futures Centre Spotted 1994 signals

Have you spotted a signal of change?

Register to receive the latest from the Futures Centre.
Sign up

  • 0
  • Share

Related signals

Our use of cookies

We use necessary cookies to make our site work. We'd also like to set optional analytics cookies to help us improve it. We won't set optional cookies unless you enable them. Using this tool will set a cookie on your device to remember your preferences.

For more detailed information about the cookies we use, see our Cookies page.

Necessary cookies

Necessary cookies enable core functionality such as security, network management, and accessibility. You may disable these by changing your browser settings, but this may affect how the website functions.

Analytics cookies

We'd like to set Google Analytics cookies to help us to improve our website by collecting and reporting information on how you use it. The cookies collect information in a way that does not directly identify anyone. For more information on how these cookies work, please see our 'Cookies page'.