They say one person’s trash is another’s treasure, and that’s exactly the premise of London start-up jewellery brand, Lylie’s. With the ambition “to mine e-waste, rather than our environment”, the brand makes jewellery from salvaged precious metals, recycled from materials contained within unwanted technology we throw away every day.
E-waste is defined as any household or business waste containing circuitry or electrical components. It has become an increasing problem due to burgeoning global consumer demand and lack of circular solutions. In the UK, on average, each person throws away 20-25 kgs of e-waste each year, which goes to landfill, is incinerated or otherwise languishes at the back of that kitchen draw you never open.
