“Plogging”, which simply means picking up litter whilst jogging outside in nature, is a trend that started out in Scandinavia and has been gaining popularity in the United States. ‘Ploggers’ can track their activity on the health app Lifesum, which has also originated in Sweden and has 25 million users worldwide. In California, the trend was picked up by a creative communications company called Wicked+, which started a run club to clear up some of the local beaches.
