Error message

Deprecated function: Methods with the same name as their class will not be constructors in a future version of PHP; mPDF has a deprecated constructor in include_once() (line 38 of /home/futures/webapps/futures_live/sites/all/modules/print/print_pdf/lib_handlers/print_pdf_mpdf/print_pdf_mpdf.module).

Tesco lists plant-based meals as a growth factor

Signal of change / Tesco lists plant-based meals as a growth factor

By Areeba Hasan / 16 Jul 2019

Tesco has listed an increase in plant-based products as a factor in its future growth, along with the role of technology in its supermarkets, in a statement given to investors and city analysts.

As part of its plan to expand the vegan-friendly range, Tesco is introducing a plant-based ready meals brand called ‘Plant Chef’ which will increase the number of vegan products available at Tesco ten-fold, from 32 to 300.

It is also looking to prioritise local food producers with the help of its own wholesaler, Booker. 

So what?

More than 3.5 million Britons switched to a plant-based diet last year, compared to 540,000 people in 2016, marking an incredible growth of 548%.The UK is leading the way in plant-based products as the largest market in Europe for consumption of plant-based alternatives, accounting for around 40 per cent of the European meat substitutes market. This, along with Tesco, the UK's biggest retailer pinning its growth on plant-based products shows that they no longer belong to the niche market., the UK’s largest small business advice platform, listed plant-based food as a top business idea this year, saying, “As people are becoming more and more interested in the food they eat – including where it comes from, how it’s made, and what the effects of eating it are – plant-based foods are being increasingly recognised for their possible health benefits and eco-friendly footprint."

Several companies in the UK are now adapting to the trend of meat-free and dairy-free alternatives with new and innovative products to meet the increasing consumer base and demand. There has also been significant investment in such alternatives which - coupled with the growing market and resulting competition - will further the growth of this industry in the coming future.


What might the implications of this be? What related signals of change have you seen?

Please register or log in to comment.