The financial services company Visa has committed to using 100% renewable electricity across its global operations by the end of 2019. It has also joined RE100, a global initiative headed up by The Climate Group and CDP, which consists of some of the world’s biggest businesses who are committed to renewable power, including Apple, HSBC, Microsoft and Tetra Pak.
Visa is currently undertaking a range of initiatives to help reduce its environmental impact. These include introducing a composting and recycling program, and providing public transport subsidies, employee shuttle and virtual meetings to reduce the impact of transportation. Does this growth in large companies committing to renewable energy, and other environmentally friendly initiatives, illustrate a change in what consumers now expect from the companies they purchase from?