Viral microbead campaign results in law change

Signal of change / Viral microbead campaign results in law change

By Futures Centre / 12 Feb 2018

In 2015, The Story of Stuff launched a campaign to ban plastic microbeads from personal care products. The campaign against microbeads grew to form a coalition of over 100 groups and active citizen engagement to push for a ban. This message was spread through social media platforms and through pressure on industry.

On 18 December 2015, Congress amended the Federal Food, Drug and Cosmetic Act by passing the Microbead-Free Waters Act of 2015.

Resulting legislation makes it illegal in 2017 to sell a product with plastic microbeads.

So what?

This shows the power of viral campaigns to influence industrial practice at scale by changing laws.


What might the implications of this be? What related signals of change have you seen?

Please register or log in to comment.