I find this an interesting signal that suggests a real shift in how people invest in businesses - with unregulated ICOs enabled by cryptocurrency, it’s almost as if company shares can choose to become like fast moving consumer goods that go on flash sales. What does this mean for the sustainable future that we work to build?
Groupon for ICOs! (Seeing their ads on fb.)
More on the definition of Initial Coin Offering:
Initial coin offering ( ICO) is an unregulated means of crowdfunding via use of cryptocurrency and is applied by cryptocurrency businesses as an alternative to the rigorous and regulated capital-raising process required by venture capitalists, banks, or stock exchanges.