Change in farmer behaviour

Signal of change / Change in farmer behaviour

By Arijit Sen / 04 Sep 2017

As the given link suggests. This has multiple implications

1. With increased income/spend levels in BRICS and ASEAN nations, more and more demand for higher value food items will grow

2. In crease in internet penetration and availability of digital applications will allow the farmers to make more informed choices

3. Increase in perishable production would mean increase in demand for localised food processing industries. This could put some strain on MNCs providing processed food solutions from lowest cost locations

4. Change in cropping from stables to fruits/vegetables should mean a change in requirement of soil nutrition levels, impacting the agri-inputs playing field


Agriculture a fertile ground for digitization

The numbers around India's agriculture sector are staggering. It accounts for nearly 15% of India's gross domestic product. It constitutes 10% of the overall exports. Over 58% of rural households depend on the sector as their principal means of livelihood. Most importantly, it feeds more than 1.2 billion people.

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What might the implications of this be? What related signals of change have you seen?

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