This signal was originally written on 31 March 2017.
Planet Graduates, a UK sustainable recruitment agency passionate about contributing towards environmental sustainability, is donating 10% of the returns on every placement it makes to environmental projects and organisations. On average, this is £400 per vacancy filled.
So what?
This shows how a recruitment process can in itself have the power to influence our future. PG will be able to donate to a vast range of projects, targetting in particular the clients' local area, to bring the impact - and PR opportunities - closer to home.
The practice is comparable to the tradition of tithing - where businesses contribute to causes they believe in, particularly a church. What might the impact be if other agencies and industries follow suit, making the environment their central concern? And how far could this go towards a shift in business attitudes?
