Nike releases its new sportswear for female Muslim athletes

Signal of change / Nike releases its new sportswear for female Muslim athletes

By George Armour / 22 Mar 2017

The global sportswear giant Nike has unveiled a performance hijab made from breathable and lightweight fabrics designed for female Muslim athletes. The new garment is expected to be welcomed by women who have been competing in sporting events wearing hijabs made from traditional fabrics which suffer from a lack of breathability, weight and the potential to shift during action. Nike tackles these problems by making their hijabs out of a breathable and lightweight polyester fabric that is stretchy and adjustable, allowing the athlete to adapt the garment to fit their head and their sport. The company plans to relase the product in spring 2018.

So what?

The new product is designed to break down the barriers that are preventing Muslim women from participating in sport. Although competitive sport hijabs have existed for a few years, until now, big brands did not see the need nor the market - according to Amna al Haddad, the weightlifter who is the face of the campaign. Over recent years, increasing numbers of Muslim women have expressed the need for modest sportswear that will allow them to keep fit and Nike has listened to their concerns.

Advocating inclusiveness, the company declared in a statement, "the Nike Pro Hijab has been a year in the making but its impetus can be traced much further back to Nike's founding mission, to serve athletes, with the signature addendum: 'If you have a body, you're an athlete.'" The cultural shift that is seeing more women embracing sport is looking set to continue which will hopefully make it easier for a new generation of female athletes to pursue sports professionally.

Sources

https://qz.com/926651/the-nike-pro-hijab-is-being-released-as-the-brands-first-hijab-for-female-muslim-athletes/

What might the implications of this be? What related signals of change have you seen?

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