The new H&M Conscious Exclusive collection includes the pioneering material BIONIC®, a recycled polyester made from plastic shoreline waste. The flowy fabrics showcased in the collection demonstrate advances in sustainable and recycled fabrics - an indicator of the long-term potential for these to be taken up across the mainstream fashion and apparel industry.
If such fabrics become mainstream, they could significantly reduce the heavy impact of the fashion industry on the environment. Conscious Exclusive is part of H&M’s ambition to make sustainable, good-quality fashion accessible. The collection will be available in around 160 stores worldwide, and online, from April.
Of all of H&M’s product ranges, 20% are now made from what the brand classes 'more sustainable materials' (as of 2015), with the aim to increase the share each year. H&M is one of the world’s biggest users of recycled polyester and one of the biggest buyers of organic cotton, aiming to source 100% of its cotton sustainably by 2020.
A related signal of change was spotted by Carol Brighton:
Apparel fabricated from #Plastic Debris Recovered from the Sea & #C2C certified #SignalOfChange Tidewater Current https://t.co/f2g1FtPdr5
Apparel fabricated from #Plastic Debris Recovered from the Sea. @BionicYarn #C2C certified. #SignalofChange https://t.co/f2g1FtPdr5