Mobile app company Viber is offering free calls to any landline or mobile number between the United States and Syria, Iraq, Iran, Libya, Somalia, Sudan and Yemen.
The motivation is that those affected by Trump’s ban on immigration from those countries “will now have one less barrier to cross when trying to reach their loved ones.”
Viber offers another example, alongside Starbucks and others, of businesses taking a firm values-led stance in response to Trump’s divisive presidency.
Days later, Uber CEO Travis Kalanick quit Trump’s advisory council, explaining to employees that “There are many ways we will continue to advocate for just change on immigration, but staying on the council was going to get in the way of that”.
How else will we see businesses advocate for change?