While rationing offers a short-term response to shortage, the longer term solution has to be paths to resilience. Retailers that can both strengthening relationships with suppliers and support them in developing sustainable strategies. Diversification of both crops at the production end and diets at the consumption end will be key.
The shortage and rationing comes as other supermarkets, including Sainsbury's, reorganise their stores to encourage people to eat more fruit and vegetables. There's some irony that the shortage coincides with growing recognition of the importance of plant-based diets to meet global nutritional needs, given the pressure on key resources, such as land, feed and water, of meat-intensive diets.