ShareAction reports a victory after Tesco is forced by investors to restrict the promotion of unhealthy foods. This change means Tesco will have to reveal what proportion of its overall sales are from healthy products, as well as creating a “strategy to sell proportionately less junk food”.
The new rules will also impact Tesco’s target to increase sales of plant based meat alternatives by 300% by 2025, as it prompts a re-imagination of what ‘healthy’ constitutes. It appears there will be a new level of scrutiny on all products, such as plant based foods that are currently deemed inherently healthy by consumers.
Many of these alternatives are high in salt and fats in an attempt to mimic their meat counterparts, but such restrictions could force supermarkets to rethink how nutritious their products really are.